Generated by Rank Math SEO, this is an llms.txt file designed to help LLMs better understand and index this website.

# Fanatic

## Sitemaps
[XML Sitemap](https://fanatic.co.uk/sitemap_index.xml): Includes all crawlable and indexable pages.

## Pages
- [My account](https://fanatic.co.uk/my-account/)
- [Checkout](https://fanatic.co.uk/checkout/)
- [Shop](https://fanatic.co.uk/shop/)
- [Basket](https://fanatic.co.uk/basket/): You may be interested in… Your basket is currently empty! New in store
- [Accessibility pays off: industry case studies](https://fanatic.co.uk/accessibility-pays-off/)
- [Website accessibility support guide](https://fanatic.co.uk/website-accessibility-support-guide/)
- [Publications](https://fanatic.co.uk/design/publications/)
- [3D & Motion Graphics](https://fanatic.co.uk/design/3d-motion-graphics/)
- [Worth Every Bite](https://fanatic.co.uk/worth-every-bite/)
- [Supporting Our Community](https://fanatic.co.uk/supporting-our-community/)
- [Umbraco](https://fanatic.co.uk/web-development/umbraco-website-development/)
- [WordPress](https://fanatic.co.uk/web-development/wordpress-website-development/)
- [UX Design](https://fanatic.co.uk/design/ux/)
- [Data & Analytics](https://fanatic.co.uk/digital-marketing/data-analytics/)
- [Web Design](https://fanatic.co.uk/design/website-design/)
- [Email](https://fanatic.co.uk/digital-marketing/email-marketing/)
- [CRO](https://fanatic.co.uk/digital-marketing/conversion-rate-optimisation-cro/)
- [SEO & AI Search](https://fanatic.co.uk/digital-marketing/seo/)
- [Restaurant Marketing](https://fanatic.co.uk/restaurant-marketing-agency/)
- [help to make my website accessible](https://fanatic.co.uk/web-development/website-accessibility-services/help-to-make-my-website-accessible/)
- [E-Commerce](https://fanatic.co.uk/web-development/e-commerce/)
- [Custom Web Apps](https://fanatic.co.uk/web-development/custom-web-apps/)
- [Illustration](https://fanatic.co.uk/design/illustration/)
- [Branding](https://fanatic.co.uk/design/branding/)
- [Hosting, Support & GDPR](https://fanatic.co.uk/web-development/hosting-support-gdpr/)
- [Paid Media](https://fanatic.co.uk/digital-marketing/paid-media/)
- [Website Accessibility Services](https://fanatic.co.uk/web-development/website-accessibility-services/)
- [Agency 4.0](https://fanatic.co.uk/agency-4-0/)
- [Accessibility Statement](https://fanatic.co.uk/accessibility-statement/)
- [Cookie Policy](https://fanatic.co.uk/cookie-policy/)
- [Digital Marketing](https://fanatic.co.uk/digital-marketing/)
- [Development](https://fanatic.co.uk/web-development/)
- [Design](https://fanatic.co.uk/design/)
- [Fanatic T Shirt Competition](https://fanatic.co.uk/annual-t-shirt-competition/)
- [Contact Us](https://fanatic.co.uk/contact/)
- [Terms and Conditions](https://fanatic.co.uk/terms-and-conditions/)
- [Our Work](https://fanatic.co.uk/work/)
- [Testimonials](https://fanatic.co.uk/testimonials/)
- [Meet Our Team](https://fanatic.co.uk/meet-our-team/)
- [Homepage](https://fanatic.co.uk/)
- [Privacy Policy](https://fanatic.co.uk/privacy-policy/): Suggested text: Our website address is: https://fanatic.e.fanaticdev.co.uk.

## Blog Posts
- [Entity maps: a conversation with Dixon Jones](https://fanatic.co.uk/blog/entity-maps-a-conversation-with-dixon-jones/): In practice an entity map is two files. A JSON file at a predictable root-level URL, which is the format models and retrieval pipelines read comfortably, and a human-readable HTML version alongside it. The HTML matters more than it first appears: every AI crawler already follows ordinary links, so a footer link means the file gets found and parsed even by systems that have never heard of the standard. Inside, three things are declared. The entities a business covers, such as products, services, people, locations and areas of expertise. The typed relationships between them. And evidence, meaning short supporting passages pulled from the site, each carrying its source URL and publisher attribution.
- [Studio Scrapbook August 2026](https://fanatic.co.uk/blog/studio-scrapbook-august-2026/):      
- [Studio Scrapbook July 2026](https://fanatic.co.uk/blog/studio-scrapbook-july-2026/)
- [Our 2026 Google Marketing Live Key Takeaways](https://fanatic.co.uk/blog/google-marketing-live-key-takeaways/): Google announced its biggest change to search box in over 25 years: users can now conduct searches using images, and will be pushed towards AI mode by default. Furthermore, YouTube is becoming conversational-led, to the point where users can now ask YouTube a question and it will suggest videos that answer their query. To support this change in user behaviour, Google has introduced new ad formats to support businesses looking to reach potential customers using AI mode. These AI Max ad upgrades will enable advertisers to appear for highly relevant searches whilst in AI mode.
- [Google Launches Restaurant Bookings through Agentic AI Mode: How to Stay Ahead of the Game](https://fanatic.co.uk/blog/google-ai-mode-restaurant-bookings/): In a notable shift towards agentic AI becoming a mainstay in our everyday lives, Google recently announced that its AI search tool, AI Mode, can now help users find and book restaurant tables directly through search. The feature, which launched in the UK in April 2026, represents one of the clearest examples yet of AI moving beyond answering questions and into completing tasks on behalf of users.
- [Studio Scrapbook June 2026](https://fanatic.co.uk/blog/studio-scrapbook-june-2026/):      
- [2026: Accessibility Is No Longer an Afterthought](https://fanatic.co.uk/blog/2026-accessibility-is-no-longer-an-afterthought/): Every year, Global Accessibility Awareness Day (GAAD) asks a simple question: are we building a digital world that works for everyone? In 2026, the answer feels less like hope and more like momentum. From student developers to the floor of the world's biggest tech show, to the policy chambers of the European Commission, the perspective is shifting: the interest in ai is helping accessibility move from the margins to the centre.
- [Studio Scrapbook May 2026](https://fanatic.co.uk/blog/studio-scrapbook-may-2026/):          
- [Studio Scrapbook April 2026](https://fanatic.co.uk/blog/studio-scrapbook-april-2026/):      
- [A £446 Billion Blind Spot: The Purple Pound](https://fanatic.co.uk/blog/a-446-billion-blind-spot/): Ignoring accessibility means excluding a massive £446 billion market. The Purple Pound is why accessibility is your most profitable growth strategy.
- [Studio Scrapbook March 2026](https://fanatic.co.uk/blog/studio-scrapbook-march-2026/):        
- [Why accessibility matters for UK businesses in 2026](https://fanatic.co.uk/blog/accessibility-matters-for-uk-businesses/): As the UK population ages and digital-first services become the baseline, failing to prioritise accessibility is a decision to ignore a massive segment of the British economy.
- [Why Accessibility is Hospitality’s Most Overlooked Growth Strategy](https://fanatic.co.uk/blog/hospitalitys-most-overlooked-growth-strategy/): If you work in hospitality, you already know that every empty cover is a missed opportunity. In 2026, restaurants with accessible websites are more profitable.
- [EAA Enforcement: What’s Actually Happening Right Now?](https://fanatic.co.uk/blog/eaa-enforcement-whats-happening-now/): If you've been wondering whether the European Accessibility Act is being enforced yet, the short answer is: yes, but we're in the early stages. Here's what businesses need to know about the current state of enforcement and what's coming.
- [The Myth of the Instant Accessibility Audit](https://fanatic.co.uk/blog/the-myth-of-the-instant-accessibility-audit/): It is a tempting proposition, yet it worth questioning: how can a free, automated tool provide the same value as an expert audit that takes weeks to complete?
- [Your secret weapon for AI discovery: Accessibility](https://fanatic.co.uk/blog/secret-weapon-ai-discovery-accessibility/): In 2026, the way people find your business has fundamentally shifted. With AI discovery quickly becoming the standard for search, accessibility has emerged as your secret weapon for ensuring your business remains findable.
- [Studio Scrapbook February 2026](https://fanatic.co.uk/blog/studio-scrapbook-february-2026/):      
- [Studio Scrapbook January 2026](https://fanatic.co.uk/blog/studio-scrapbook-january-2026/):      
- [Studio Scrapbook December 2025](https://fanatic.co.uk/blog/studio-scrapbook-december-2025/):    
- [AI and the 2026 paid media landscape](https://fanatic.co.uk/blog/ai-and-the-2026-paid-media-landscape/): AI has brought several developments in AI this year. Looking ahead to 2026 we anticipate that this may only be the tip of the iceberg…
- [Reducing Risk: Guiding Benihana on their Accessibility Journey](https://fanatic.co.uk/blog/reducing-risk-guiding-benihana-on-their-accessibility-journey/)
- [Meta’s Andromeda Update: How It Impacts Meta Ads in 2025](https://fanatic.co.uk/blog/meta-andromeda-what-does-creative-diversification-mean-for-ad-strategy/): Over the last year Meta has been gradually rolling out their new algorithm called ‘Andromeda’. As of October this should be fully deployed to all active advertisers across Meta. 
- [AI: The race to the middle?](https://fanatic.co.uk/blog/ai-the-race-to-the-middle/): Every leap in technology has come with its detractors. The mechanisation of farming led to a huge increase in the efficiency of food production which helped reduce commercial food costs but there were significant jobs losses and, in some cases, the destruction of supporting industries. Likewise, the machine-breaking Luddites of the 19th-century whose violence against automated factory practices became so impactful that it created a whole new term for the technologically adverse. Social media, mobile phones, 5G, electric cars; every advance in technology comes with its cynics and rightly so.
- [When Machines Learned Chess (And When They Didn’t)](https://fanatic.co.uk/blog/when-machines-learned-chess-and-when-they-didnt/): In 1770, the world's first chess-playing machine was created. Known as "The Mechanical Turk", it toured the world for almost 90 years before being destroyed in a fire in 1854. A few years later, it was revealed by the inventor's son that the machine was a hoax. Instead of being operated by some form of mechanical computer, it was in fact a man sitting inside a box playing chess.
- [Studio Scrapbook November 2025](https://fanatic.co.uk/blog/studio-scrapbook-november-2025/)
- [How to see benchmarking data easily on GA4 (Oct 2025 Update)](https://fanatic.co.uk/blog/how-to-see-benchmarking-data-ga4-october-2025/): GA4's Benchmarking feature received a game-changing upgrade this October – letting you compare absolute metrics like Sessions, New Users, and Total Revenue against your peers. Previously limited to normalised metrics like bounce rates and percentages, this update finally lets you see how your actual numbers stack up against the competition.
- [Who owns AI-generated visual content?](https://fanatic.co.uk/blog/who-owns-ai-generated-visual-content/): Ownership of AI-generated content remains a legal grey area. Unlike traditional work created by humans, content produced solely by AI does not qualify for copyright protection. The U.S. Copyright Office maintains that only works with substantial human authorship are eligible for copyright Reference. However, content that blends AI generation with meaningful human creative input may qualify, depending on the extent of the contribution and your location. In the UK, there may be more flexibility, with some protection granted to the individual directing the AI tool Reference.
- [Studio Scrapbook October 2025](https://fanatic.co.uk/blog/studio-scrapbook-october-2025/)
- [What has happened to the impressions on Google Search Console?!](https://fanatic.co.uk/blog/what-has-happened-to-the-impressions-on-google-search-console/): If you have recently seen a sharp drop in impressions in Google Search Console, please don’t be alarmed. This isn’t a penalty, your SEO efforts are still working, and your website traffic remains steady. Here’s what has changed and why your reports may look different.
- [Evolution of Search Part 3: Maximising Visibility on AI Assistants](https://fanatic.co.uk/blog/evolution-of-search-part-3-maximising-visibility-on-ai-assistants/): Would you like to read Part 2?
- [When AI Eats Itself](https://fanatic.co.uk/blog/when-ai-eats-itself/): Since the autumn of 2022, AI Image Generation tools have been available to the general public through platforms such as DALL-E, Midjourney and Stable Diffusion (among many others). These tools have evolved rapidly from experimental novelties with limited capabilities to sophisticated systems that can produce professional-quality imagery capable of deceiving even trained observers.
- [The rise of AI search results](https://fanatic.co.uk/blog/the-rise-of-ai-search-results/): As an agency we are not alone in seeing a steady decline in traffic from organic search results.  Over the past 12 months it is reported that there has been up to a 25% decrease in traffic from organic search. This is particularly attributable to the increase in AI search results, now appearing at the top of many results pages.
- [Evolution of Search Part 2: Maximising Visibility on AI Assistants](https://fanatic.co.uk/blog/evolution-of-search-part-2-maximising-visibility-on-ai-assistants/): Part 1 looked at the traditional SEO Signals That Now Power AI, which you can read here...
- [Measuring the impact of Google AI Overviews](https://fanatic.co.uk/blog/measuring-the-impact-of-google-ai-overviews/): As Google's AI Overviews reshape the search landscape in 2025, website owners face a critical challenge: traditional metrics no longer tell the complete story. With AI Overviews triggering for 13.14% of searches by March 2025¹, understanding how to measure your website's performance in this new ecosystem has become essential for maintaining competitive advantage.
- [Evolution of Search Part 1: Maximising Visibility on AI Assistants](https://fanatic.co.uk/blog/evolution-of-search-part-1-maximising-visibility-on-ai-assistants/): The shift from traditional search to AI-driven discovery mirrors the evolution from directory listings (Yahoo) to algorithmic search (Google). Just as SEO emerged when algorithms began ranking content, we're now seeing "AIO" (AI Optimisation) or “GEO” (Generative Engine Optimisation) emerge as chatbots become primary research tools.
- [Same, same but it’s different](https://fanatic.co.uk/blog/same-same-but-its-different/): In one sense, the answer is that SEO is not dead but the outcome we can expect from it has changed. While we can expect to have less traffic from search, there is still the opportunity to feature prominently within AI search results. To achieve this we must consider how AI pulls in information from the internet into its summaries.
- [Feeding AI directly with your content](https://fanatic.co.uk/blog/feeding-ai-directly-with-your-content/): An MCP server is a new layer in server infrastructure which can allow Large Language Models (LLM’s) to access private or public data storages and sources. Meaning that we can allow AI LLM’s to pull  data from databases & file storage. This is a very open technology which will evolve, but the first application that came to my mind as a clear use case could be  a product search bar for an ecommerce website, which I will touch on later in this post.
- [Studio Scrapbook September 2025](https://fanatic.co.uk/blog/studio-scrapbook-september-2025/)
- [Studio Scrapbook August 2025](https://fanatic.co.uk/blog/studio-scrapbook-august-2025/)
- [Studio Scrapbook July 2025](https://fanatic.co.uk/blog/studio-scrapbook-july-2025/)
- [Studio Scrapbook June 2025](https://fanatic.co.uk/blog/studio-scrapbook-june-2025/)
- [Studio Scrapbook May 2025](https://fanatic.co.uk/blog/studio-scrapbook-may-2025/)
- [Studio Scrapbook April 2025](https://fanatic.co.uk/blog/studio-scrapbook-april-2025/)
- [Studio Scrapbook March 2025](https://fanatic.co.uk/blog/studio-scrapbook-march-2025/)
- [Studio Scrapbook February 2025](https://fanatic.co.uk/blog/studio-scrapbook-february-2025/)
- [Should You Bid on Your Own Brand Terms in Google Ads?](https://fanatic.co.uk/blog/should-you-bid-on-your-own-brand-terms-in-google-ads/): Our paid media specialists explain the advantages and disadvantages of bidding on your own brand name as a keyword in Google Ads.
- [4 Essential Google Analytics 4 Settings You Might Be Missing](https://fanatic.co.uk/blog/4-essential-google-analytics-4-settings-you-might-be-missing/): In this article, we share useful steps to maximise the potential of your Google Analytics 4 property.
- [Studio Scrapbook January 2025](https://fanatic.co.uk/blog/studio-scrapbook-january-2025/)
- [Studio Scrapbook December 2024](https://fanatic.co.uk/blog/studio-scrapbook-december-2024/)
- [Studio Scrapbook November 2024](https://fanatic.co.uk/blog/studio-scrapbook-november-2024/)
- [AI Overviews: What You Need to Know](https://fanatic.co.uk/blog/ai-overviews-what-you-need-to-know/): AI has made a sweeping entrance into all of our lives, helping to automate tasks and research information. But, how has it impacted SEO and the wider search landscape?
- [My Brighton SEO 2024 Adventure: The Latest and Greatest in SEO Strategies](https://fanatic.co.uk/blog/my-brighton-seo-2024-adventure-the-latest-and-greatest-in-seo-strategies/): Read about Mary's adventure at BrightonSEO 2024 and all the key SEO insights she gathered from the conference.
- [Studio Scrapbook: October 2024](https://fanatic.co.uk/blog/studio-scrapbook-october-2024/)
- [Studio Scrapbook: September 2024](https://fanatic.co.uk/blog/studio-scrapbook-september-2024/)
- [Studio Scrapbook: August 2024](https://fanatic.co.uk/blog/studio-scrapbook-august-2024/)
- [6 Takeaways from Attending AI World Congress 2024](https://fanatic.co.uk/blog/6-takeaways-from-attending-ai-world-congress-2024/): From AI tools to video marketing, keyword and competitor analysis. Read our curated list of SEO trends to aid your success in 2023.
- [Studio Scrapbook: July 2024](https://fanatic.co.uk/blog/studio-scrapbook-july-2024/)
- [Studio Scrapbook: June 2024](https://fanatic.co.uk/blog/studio-scrapbook-june-2024/)
- [Towards Change! Rethinking Representation in Advertising: Exhitbition](https://fanatic.co.uk/blog/towards-change-rethinking-representation-in-advertising-exhitbition/): Fanatic is thrilled to sponsor the exhibition 'Towards Change! Rethinking Representation in Advertising', a project launched to challenge stereotypes and promote diversity in advertisements through civic engagement.
- [Studio Scrapbook: May 2024](https://fanatic.co.uk/blog/studio-scrapbook-may-2024/)
- [Studio Scrapbook: April 2024](https://fanatic.co.uk/blog/studio-scrapbook-april-2024/)
- [Studio Scrapbook: March 2024](https://fanatic.co.uk/blog/studio-scrapbook-march-2024/)
- [Studio Scrapbook: February 2024](https://fanatic.co.uk/blog/studio-scrapbook-february-2024/)
- [Studio Scrapbook: January 2024](https://fanatic.co.uk/blog/studio-scrapbook-january-2024/)
- [Studio Scrapbook: December 2023](https://fanatic.co.uk/blog/studio-scrapbook-december-2023/)
- [Studio Scrapbook: November 2023](https://fanatic.co.uk/blog/studio-scrapbook-november-2023/)
- [Google Core Updates 2023](https://fanatic.co.uk/blog/google-core-updates-2023/): In October 2023, Google launched its latest core algorithm update, reshaping the digital landscape. This third major revision of the year aims to refine search results and tackle spam more effectively.
- [Studio Scrapbook: October 2023](https://fanatic.co.uk/blog/studio-scrapbook-october-2023/)
- [Studio Scrapbook: September 2023](https://fanatic.co.uk/blog/studio-scrapbook-september-2023/):    
- [Studio Scrapbook: August 2023](https://fanatic.co.uk/blog/studio-scrapbook-august-2023/)
- [Studio Scrapbook:  July 2023](https://fanatic.co.uk/blog/studio-scrapbook-july-2023/): Last month we worked on a wide range of projects, such as creating some great designs for our clients over at Aqua. We also have some key information for you about updates to Google Universal Analytics and Umbraco 7. Read more here.
- [Studio Scrapbook:  June 2023](https://fanatic.co.uk/blog/studio-scrapbook-june-2023/): Last month we worked on a wide range of projects, such as creating some great designs for our clients over at Aqua. We also have some key information for you about updates to Google Universal Analytics and Umbraco 7. Read more here.
- [Studio Scrapbook:  May 2023](https://fanatic.co.uk/blog/studio-scrapbook-may-2023/): Last month we worked on a wide range of projects, such as creating some great designs for our clients over at Aqua. We also have some key information for you about updates to Google Universal Analytics and Umbraco 7. Read more here.
- [Studio Scrapbook:  April 2023](https://fanatic.co.uk/blog/studio-scrapbook-april-2023/): Last month we worked on a wide range of projects, such as creating some great designs for our clients over at Aqua. We also have some key information for you about updates to Google Universal Analytics and Umbraco 7. Read more here.
- [Studio Scrapbook:  March 2023](https://fanatic.co.uk/blog/studio-scrapbook-march-2023/): Last month we worked on a range of exciting projects, such as a PPC campaign for Manuela, developing the Anthracite app for Options Desk and working on some projects for our new client, Digital Tonic! The team also visited the MudDock for a lovely team brunch!
- [Digital Marketing News & Updates: February 2023](https://fanatic.co.uk/blog/digital-marketing-news-updates-february-2023/): This month, Microsoft Bing launches ChatGPT, the EU rules that Meta’s ad practices are illegal, Google agrees to pay up in a 12-year-long lawsuit, and Apple ads network could bring new opportunities to markets. Meanwhile, Google optimise is set to be removed this year, and Twitter is rolling out keyword ads to advertisers.
- [Studio Scrapbook:  February 2023](https://fanatic.co.uk/blog/studio-scrapbook-february-2023/): Last month the team worked on several exciting projects making updates to the product pages for Effect Doctors, finalising a project they have been working on with DAZN, and creating a new and improved website for them and much much more!
- [Top 5 Branding Campaigns from 2022](https://fanatic.co.uk/blog/top-5-branding-campaigns-from-2022/): This article will discuss the top 5 branding campaigns from 2022, in Fanatics' opinion. Focusing on how businesses have utilised Google software updates, social media and other industry trends to showcase their company through branding and advertisement.
- [Digital Marketing News & Updates: January 2023](https://fanatic.co.uk/blog/digital-marketing-news-updates-january-2023/): Google released its December 2022 Link spam update and rolled out its December 2022 helpful content update. E-E-A-T has also made significant updates to Google's quality rater guidelines. Meanwhile, Google has also started testing video search technology.
- [Studio Scrapbook: January 2023](https://fanatic.co.uk/blog/studio-scrapbook-january-2023/): This month we have been working on our usual mix of branding and digital creative production and working hard on our retail clients’ Christmas marketing campaigns, which certainly kept us busy at the end of last year!
- [Paid Social Trends for 2023](https://fanatic.co.uk/blog/paid-social-trends-for-2023/): This article will discuss how you can get the most out of Paid Social advertising and explore trends of 2022 that can help your Paid Social campaigns go further in 2023. While also explaining how Fanatic’s Digital Marketing team can aid you in your Paid Social venture.
- [Digital Marketing News & Updates: December 2022](https://fanatic.co.uk/blog/digital-marketing-news-updates-december-2022/): This month, Google Analytics 4 introduced two new metrics, views and average session duration. Google Search Console has improved the Performance report. Meanwhile, LinkedIn has released three new page features, and Twitter has launched three new targeting options.
- [Studio Scrapbook: December 2022](https://fanatic.co.uk/blog/studio-scrapbook-december-2022/)
- [Marketing Trends of 2022](https://fanatic.co.uk/blog/marketing-trends-of-2022/): The world of digital marketing is ever-changing and adapting, and 2022 has brought new trends, updates and tools that digital marketers can use to bring branding to life. Here we have collated a list of key trends and updates to come out of 2022. We have also offered advice on using these trends to get the most out of your marketing going into 2023.  
- [Digital Marketing News & Updates: November 2022](https://fanatic.co.uk/blog/digital-marketing-news-updates-november-2022/): Google is giving the Data studio a change of name, releasing new spam updates, and announcing the sunset of similar audiences while introducing new search labels for coupons and promos. At the same time, Uber is receiving privacy concerns as they present updated ads.
- [Studio Scrapbook: November 2022](https://fanatic.co.uk/blog/studio-scrapbook-november-2022/)
- [Digital Marketing News & Updates: October 2022](https://fanatic.co.uk/blog/digital-marketing-news-updates-october-2022/): This month, Google has made some serious updates offering first-party support to publishers, making 5 changes to mobile search, and announcing 7 local search updates. meanwhile, Facebook is offering new ways to customise your feed.
- [How To Create Your First Email Newsletter](https://fanatic.co.uk/blog/how-to-create-your-first-email-newsletter/): In this article, we can show you how we create some of our best email newsletters and the process behind them. This blog post will be an organised explanation of how you can grow your business through email newsletters and the services we provide in order to help you do so.
- [Studio Scrapbook: October 2022](https://fanatic.co.uk/blog/studio-scrapbook-october-2022/)
- [Digital Marketing News & Updates: September 2022](https://fanatic.co.uk/blog/digital-marketing-news-updates-september-2022/): Google has made some serious updates this month with In-public & Video advertisements, a new 2022 September broad core update and releasing updates that make ad extensions more streamlined. While also allowing people to remove personal information from searches in a simpler way.
- [Studio Scrapbook: September 2022](https://fanatic.co.uk/blog/studio-scrapbook-september-2022/)
- [Digital Marketing News & Updates: August 2022](https://fanatic.co.uk/blog/digital-marketing-news-updates-august-2022/): Facebook is ending Live Shopping on October the 1st, and LinkedIn is introducing clickable links in photo and video posts. Google will automatically switch the attribution model on some advertisers’ ad accounts while it seems that cookies will remain active on Chrome until 2024.
- [Studio Scrapbook: August 2022](https://fanatic.co.uk/blog/studio-scrapbook-august-2022/)
- [Digital Marketing News & Updates: July 2022](https://fanatic.co.uk/blog/digital-marketing-news-updates-july-2022/): It’s all about Google’s Performance Max campaigns this month! In this blog, we are going through all the new features Google has rolled out this month to help you customise and improve your Performance Max campaigns.
- [Studio Scrapbook: July 2022](https://fanatic.co.uk/blog/studio-scrapbook-july-2022/): We've been busy designing a Bristol gift card, creating a really fun social media strategy for a water park and experimenting with the new DALL-E AI generation technology.
- [WooCommerce vs Shopify: What’s The Best eCommerce Platform?](https://fanatic.co.uk/blog/woocommerce-vs-shopify/): So you have just started your eCommerce business! You have chosen your business name, created an eye-catching logo and branding and developed your amazing products. Now it’s time to choose the right eCommerce platform for your online store, and we are here to help.
- [Digital Marketing News & Updates: June 2022](https://fanatic.co.uk/blog/digital-marketing-news-updates-june-2022/): Google releases May 2022 broad core update, SEO toolset provider Ahrefs reveals its new search engine, and YouTube lifts some restrictions for mastheads ads.
- [Studio Scrapbook: June 2022](https://fanatic.co.uk/blog/studio-scrapbook-june-2022/): This month in the Studio, we've worked on a new brand identity for Amalgamated Metal Trading, we visited Upfast, Europe's biggest street art and graffiti festival, right here in our neighbourhood, 
- [Digital Marketing News & Updates: May 2022](https://fanatic.co.uk/blog/digital-marketing-news-updates-may-2022/): This month, Google introduced more cookie choices in Europe, a new solution for e-commerce sites designed to give online retailers Google-quality search capabilities, and a new way to search the web using a combination of text and images at the same time. At the same time, LinkedIn updated its feed algorithm to show more targeted activity from a user’s network.
- [Studio Scrapbook: May 2022](https://fanatic.co.uk/blog/studio-scrapbook-may-2022/)

## Work
- [Inner Temple Venue Hire](https://fanatic.co.uk/work/inner-temple-venue-hire/)
- [Samurai](https://fanatic.co.uk/work/samurai/)
- [41 Portland Place](https://fanatic.co.uk/work/41-portland-place/)
- [Power Electrics – Design](https://fanatic.co.uk/work/power-electrics-design/)
- [British Solar Renewables](https://fanatic.co.uk/work/british-solar-renewables/)
- [Mount Street Restaurant](https://fanatic.co.uk/work/mount-street-restaurant/)
- [STK Steakhouse Accessibility Case Study](https://fanatic.co.uk/work/stk-steakhouse-accessibility-case-study/)
- [Power Electrics](https://fanatic.co.uk/work/power-electrics-paid-media/)
- [STK Steakhouse](https://fanatic.co.uk/work/stk-steakhouse/)
- [West Country Water and Environment](https://fanatic.co.uk/work/west-country-water-and-environment/)
- [Benihana Accessibility](https://fanatic.co.uk/work/benihana-accessibility/)
- [Benihana](https://fanatic.co.uk/work/benihana/)
- [Artfarm](https://fanatic.co.uk/work/artfarm/)
- [Truespeed](https://fanatic.co.uk/work/truespeed/)
- [DAZN](https://fanatic.co.uk/work/dazn/)
- [Searcys](https://fanatic.co.uk/work/searcys/)
- [AMT](https://fanatic.co.uk/work/amt/)
- [Options Desk](https://fanatic.co.uk/work/options-desk/)
- [England Rugby Hospitality](https://fanatic.co.uk/work/england-rugby-hospitality/)
- [Carmichael Fisher](https://fanatic.co.uk/work/carmichael-fisher/)
- [Prudential](https://fanatic.co.uk/work/prudential/)
- [Heat Recruitment](https://fanatic.co.uk/work/heat-recruitment/)
- [Vanguard](https://fanatic.co.uk/work/vanguard/)
- [Poole Harbour Watersports](https://fanatic.co.uk/work/poole-harbour-watersports/)
- [Rockborne](https://fanatic.co.uk/work/rockborne/)
- [West Country Water Park](https://fanatic.co.uk/work/west-country-water-park/)
- [Brabazon](https://fanatic.co.uk/work/brabazon/)
- [One Big Circle](https://fanatic.co.uk/work/one-big-circle/)
- [European Round Table for Industry](https://fanatic.co.uk/work/european-round-table-for-industry/)
- [Compass Group](https://fanatic.co.uk/work/compass-group/)
- [NTR](https://fanatic.co.uk/work/ntr/)
- [Effect Doctors](https://fanatic.co.uk/work/effect-doctors/)
- [Lyme Bay Winery](https://fanatic.co.uk/work/lyme-bay-winery/)
- [Bristol BID](https://fanatic.co.uk/work/bristol-bid/)
- [HCC Welsh Lamb](https://fanatic.co.uk/work/hcc-welsh-lamb/)
- [Bayley & Sage](https://fanatic.co.uk/work/bayley-sage/)

## Team Members
- [Rob D](https://fanatic.co.uk/team/rob-d/)
- [Sam C](https://fanatic.co.uk/team/sam-chandler/)
- [Brad](https://fanatic.co.uk/team/brad/)
- [Rachel](https://fanatic.co.uk/team/rachel/)
- [Althea](https://fanatic.co.uk/team/althea/)
- [Tom](https://fanatic.co.uk/team/tom/)
- [Hilda](https://fanatic.co.uk/team/hilda/)
- [Andrei](https://fanatic.co.uk/team/andrei/)
- [Dan](https://fanatic.co.uk/team/dan/)
- [Mia](https://fanatic.co.uk/team/mia/)
- [Harry](https://fanatic.co.uk/team/harry/)
- [Christina](https://fanatic.co.uk/team/christina/)
- [Sam G](https://fanatic.co.uk/team/sam-g/)
- [James](https://fanatic.co.uk/team/james/)
- [Connor](https://fanatic.co.uk/team/connor/)
- [Sam B](https://fanatic.co.uk/team/sam-b/)
- [Sam C](https://fanatic.co.uk/team/sam-2/)
- [Rob](https://fanatic.co.uk/team/rob/)
- [Benny](https://fanatic.co.uk/team/benny/)
- [David](https://fanatic.co.uk/team/david/)
- [Harley](https://fanatic.co.uk/team/harley/)
- [Amos](https://fanatic.co.uk/team/amos/)
- [Mary](https://fanatic.co.uk/team/mary/)
- [Phil](https://fanatic.co.uk/team/phil/)
- [Craig](https://fanatic.co.uk/team/craig/)
- [Stathis](https://fanatic.co.uk/team/stathis/)
- [Will](https://fanatic.co.uk/team/will/)
- [Milly](https://fanatic.co.uk/team/milly/)
- [Ian](https://fanatic.co.uk/team/ian/)
- [Jack](https://fanatic.co.uk/team/jack/)
- [Sam W](https://fanatic.co.uk/team/sam/)
- [Thomas](https://fanatic.co.uk/team/thomas/)