Keeping in touch with your valuable customers in a timely manner, especially those who are ‘fans of your brand’ from previous interactions, is essential. We view each of our client’s customer acquisitions as having a ‘lifetime value,’ with repeat sales being crucial in the overall marketing mix, which also influences how we consider cost per acquisition.
We create systems for the long-term building of high-quality, GDPR-compliant databases, along with the strategies and technology platforms needed to communicate effectively with members.
Segmentation of the data and the relevance of specific campaigns are key to ensuring that members welcome your emails, which can be reflected in the sales performance generated by each campaign.
