Branding helps define the personality of your business.
What is it about your product or service that first grabs a customer’s attention? Would they be thrilled with their experience of your business and even better, would they recommend you to others?
People engage with brands that excite them. By creating and refining a powerful brand personality that offers your clients something unique, we can help you to become a memorable asset and form customer relationships that last.
Our branding workshops help you to shape and communicate your brand proposition clearly, making sure your messaging positively shapes your customers’ experience.
This process is hugely important in cementing the key messages of your brand, not just for your customers but also internally within the company. From the customer service desk to the boardroom, a common understanding of what your brand represents will give the whole team valuable tools to use day to day when delivering a service, pitching for a sale, or creating marketing materials.
When we have a clear picture of your brand personality and the style and words to be used when pitching, we begin the design phase.
This is a collaborative process where we create an initial design, before presenting it to you and taking feedback. A second design phase clarifies certain ideas, using your comments to refine and develop the designs, before again presenting and discussing. You are involved throughout the process, and we continue until all creative directions have been explored and you feel you have a design that perfectly encapsulates your brand.
We explore the use of colours, fonts, icons, imagery and language as we develop your visual identity. We also generate ideas for ongoing marketing campaigns that can be fed into your marketing plan.
When the brand is signed off we provide you with a Brand Book, which can be consulted when designing ongoing communications and campaigns to maintain a consistent style.