September 29, 2022
Google has made some serious updates this month with In-public & Video advertisements, a new 2022 September broad core update and releasing updates that make ad extensions more streamlined. While also allowing people to remove personal information from searches in a simpler way.
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Google has just announced their new addition of out-of-home ads for display and 360. To help engage shoppers when they are out in the real world, the ads have been formatted to catch people’s attention when they are away from their screens. For example, in stadiums, airports, bus stops and shopping centres.
Brands will be able to harness the power of traditional advertising strategies with placement on publicly viewed screens, all from one dashboard where they can control optimisation, strategy and much more. This also allows brands to create multiple versions of their message, specific to factors such as location, language and time of day.
For example, brands in the food industry will be able to advertise within areas that are busy at lunchtime. Then the same billboard will promote an event or concert that is happening nearby later that same day.
After the first update back in May 2022, Google announced via Twitter it will be updating its search page, saying “Today we released the September 2022 core update. We’ll update our ranking release history page when the rollout is complete. This rollout could take 2 weeks to complete”.
The rollout started on the 12th of September 2022, just after the rollout of the helpful content update the Friday before. Google has provided information for those who believe they will be negatively impacted by the update, offering a list of questions to consider if your site is hit by the update. Google has stated that “Google said you can see a bit of a recovery between core updates, but the biggest change you would see would be after another core update.”
Google has seen that advertisers see a 20% increase in clickthrough rates when there are multiple site links in search ads. Ad extensions such as site links and lead forms can significantly benefit clickthrough rates; the problem busy marketers have is that ads and ad extensions are hard to manage and require separate steps.
Thanks to Google, you can now create campaigns with ad extensions in a single workflow.
There isn’t much change to how the action functions, but there is just a new name and new step when creating your campaign. You will find an extra step when creating your advertisement called “Ads & assets”. Here, you can add images, site links, prices, lead forms, and more to help your campaign reach its goals.
Google will now also recommend what assets are best for you to use based on what you want to achieve.
With this new update to Google’s mobile app, removing your personal information can be easier than ever before. This is an expansion of the existing tool that makes accessing the removal form easier.
After first releasing the removal of the personal information tool back in 2020, you have had to go out of your way to find the button, as it was hidden at the bottom of the help page. Now you can access the form in the mobile app with ease.
When finding yourself on a page that contains personally identifiable information, you can now choose to remove those results by clicking the three-dot menu icon that brings up the “About this result” panel. You can also access the form by clicking on your profile picture and selecting “results about you”.
Google will send you a confirmation email with any updates that you have made on your account and won’t remove information that is on public record.