Paid Ads put your business in front of the right customers at the right time.
Using PPC as part of an integrated digital marketing strategy can help your business reach its goals way faster and far more effectively.
PPC stands for Pay Per Click and they are the results you see at the top of your screen following a search. The results with ‘AD’ next to them are PPC ads with keywords that are related to your search query. By bidding on these keywords a business has the ability to appear before any of the organic search results.
This sounds easy, but in fact is a rather complicated process. There might be hundreds, if not thousands, of other organisations bidding for the same words as you, not to mention that Google doesn’t just give the top spot to the highest paying bidder. Google’s fundamental aim is to display only the most relevant results, so they have an algorithm which looks at your ad words (the words you have bid on), the ad you have created and the landing page people are sent to and give you an overall score. This score is mixed in with your maximum bid and out pops the top advert.
This is why so many businesses outsource to a company who offer PPC management services.
PPC management is where a third party, like ourselves, takes charge of your PPC campaigns. Our team would take your product or service and research the best keywords to use. We will then help tailor an advert to fit the keywords and your website, making sure to always be relevant. The more relevant a Google Ad is the higher your score, and in turn, the less you pay for clicks, impressions and ultimately conversions.
We can help advise on how best to optimise your marketing budget. There are a range of different PPC ads available, from the standard search option to video adverts on YouTube and Dynamic Remarketing to target customers who have visited your website.
Your industry, products, budget and targets will all impact on what strategy is best and our digital marketing team will help guide you through all of this. We will never hide what we are doing, you will have access to your PPC account and we will produce monthly reports, so you can see what we are doing and why.
Combining data with our in-depth knowledge, we can keep pushing campaigns further and improving your results over time.
The Top PPC Agency In Bristol
Our PPC team is made up of paid ads specialists and strategists with years of experience across multiple paid channels and we are an official Google Ads Partner. We combine technology, creativity and data-driven insights to deliver successful PPC campaigns that will help your business grow.
Our PPC Services
We provide bespoke PPC services across paid search, social, display and video channels, to deliver the best possible return on your investment.
Paid Search
We create high performing, flexible and scalable Google Ads and Microsoft Ads campaigns that help you reach new audiences, make a real difference to your bottom line, and complement your SEO and other digital marketing efforts.
Display & Video Advertising
Advertise your business to a targeted audience through Google’s Display Network (GDN) and YouTube. We create eye-capturing display banners and video ads perfect for raising awareness about your products or services.
Paid Social Advertising
Reach your ideal customers with highly personalised paid social ads on the social media platforms of their choice, be it Facebook, Instagram, LinkedIn or Tik Tok.
Google Shopping
Google Shopping campaigns is an absolute must for every e-commerce business. Put your products in front of the people ready to buy with image-based product ads placed above a search engine’s standard search results.
Remarketing
Remarketing is one of the most effective forms of PPC available. By targeting audiences who have already shown interest in your product or service, remarketing recaptures their interest and creates vast opportunities for conversion, often at a much lower cost.
Amazon Sponsored Ads
Over 60% of product searches start on Amazon. Using Amazon Sponsored Ads, you can increase your sales significantly by reaching another group of ready-to-buy customers who are actively searching for your products.
PPC Consultancy
Our team of experienced PPC consultants will work with you to create campaigns that capture high-value conversions at the lowest possible cost.
PPC Audits
Find out how well your existing PPC campaigns are performing and where the opportunities to optimise for growth and improvement lie.