Paid Ads put your business in front of the right customers at the right time.
Paid clicks outnumber organic clicks by nearly 2 to 1 and allow your business to become immediately visible.
Adwords is probably the most well-known digital platform for advertising, with a potential reach of 80% of internet users. Our expert team work within your budget to achieve your goals.
PPC stands for Pay Per Click and they are the results you see at the top of your screen following a search. The results with ‘AD’ next to them are PPC ads with keywords that are related to your search query. By bidding on these keywords a business has the ability to appear before any of the organic search results.
This sounds easy, but in fact is a rather complicated process. There might be hundreds, if not thousands, of other organisations bidding for the same words as you, not to mention that Google doesn’t just give the top spot to the highest paying bidder. Google’s fundamental aim is to display only the most relevant results, so they have an algorithm which looks at your ad words (the words you have bid on), the ad you have created and the landing page people are sent to and give you an overall score. This score is mixed in with your maximum bid and out pops the top advert.
This is why so many businesses outsource to a company who offer PPC management services.
PPC management is where a third party, like ourselves, takes charge of your PPC campaigns. Our team would take your product or service and research the best keywords to use. We will then help tailor an advert to fit the keywords and your website, making sure to always be relevant. The more relevant a Google Ad is the higher your score, and in turn, the less you pay for clicks, impressions and ultimately conversions.
We can help advise on how best to optimise your marketing budget. There are a range of different PPC ads available, from the standard search option to video adverts on YouTube and Dynamic Remarketing to target customers who have visited your website.
Your industry, products, budget and targets will all impact on what strategy is best and our digital marketing team will help guide you through all of this. We will never hide what we are doing, you will have access to your PPC account and we will produce monthly reports, so you can see what we are doing and why.
Combining data with our in-depth knowledge, we can keep pushing campaigns further and improving your results over time.
