Tom is an SEO Executive at Fanatic, where he has spent the last year and a half working on organic search for clients in hospitality and a range of other sectors. He holds a degree in Business and Marketing from Oxford Brookes University.
Before moving into SEO, Tom worked in the marketing department of a large financial advice firm, which gave him early experience of marketing in a regulated, client-focused industry and of how campaigns support wider commercial goals.
His main interest is technical SEO and user experience, making sure a site is easy for search engines to crawl and easy for people to use. He likes to start every project by getting to know the client properly, including their goals and the customers they want to reach, so the work reflects what the business actually needs rather than a generic checklist.
