Take your brand straight to your audience’s inbox
With 4 billion daily users across the globe, email can seem like an easy way to get eyes on your business. Yet it takes careful planning and testing to craft a campaign that won’t get sent straight to the Spam folder.
Our email experts at Fanatic will take into consideration your goals, your customers, your competitors and your brand to create emails that stand out and demand engagement.
For many brands (especially those not in eCommerce), email marketing can fall by the wayside as the big focus tends to be in areas like content, SEO and social. Yet email can be a highly valuable tool for companies in a number of industries, and just a bit of effort can reap huge rewards. Here’s how:
It grows brand awareness and trust
Seeing your brand’s name in their inbox regularly will help your audience become familiar with your offerings. Email marketing is also ideal for a more personalised approach, so you can show people why your products and services are suited exactly to them.
It generates leads
People don’t sign up to receive marketing emails unless they’re interested in that brand. With your subscriber list, you have a ready-made pool of potential customers to market your products and services to.
It promotes your content
If you’ve written a blog, made a video or created a handy guide, you can get more eyes on it by featuring it in your email campaign. Eye-catching and engaging content is ideal for use in emails, as people are quick to scroll past anything that doesn’t grab them immediately.
It boosts conversions
Emails are a great, quick-fire vehicle to show off the highlights of your products and services. They’re perfectly placed for advertising any discounts, deals and special offers you may have, and for driving traffic towards conversion points.
Our Email Marketing Services
We create bespoke written and visual content that takes into account the goals and ambitions of our clients, in order to create effective email campaigns.
Email content
We create engaging, eye-catching written and visual content that will stand out in a busy inbox.
Email streams
We create bespoke email flows to target users who abandoned their basket, to re-engage past customers and more to maximise profitability.
Data segmentation
We use analysis of email performance to sort users into groups, and create specific email campaigns that are tailored to their interests and needs.
Email strategy
We take into account your audience, your competitors and your business goals to craft an effective email strategy that potential customers won’t want to miss.
Mailchimp
Mailchimp offers us a lot of versatility in terms of the format and content of our newsletters. The templates are easy to edit, which means we can create campaigns in line with our clients’ visual identity.
We find Mailchimp works especially well to advertise discounts and special offers, as we can create eye-catching designs which grab attention in a busy inbox.
Klaviyo
Klaviyo is a powerful CRM tool that is designed for Ecommerce. It offers seamless customisation, allowing for advanced audience segmentation to target the customers you want for specific sales or products, with the ability to cross-sell to them too.
Another benefit of Klaviyo is that it not only offers excellent reporting and analytics data, but presents that data in an easy to understand format, enabling you to make positive improvements to your emails and flows based on these insights.
Get in touch with our Email Marketing Team today to find out how our team can help improve your email marketing performance.
Our Email Marketing Results
We’ve worked with a diverse range of clients in a number of industries to help them create and execute an effective Email marketing strategy that will drive traffic towards their site and generate conversions.
Lyme Bay Winery
Lyme Bay Winery
Lyme Bay Winery sells a huge variety of wines, spirits and other beverages on their e-commerce website. We used Klaviyo to create audience segments and send out more targeted campaigns, as well as introduced automated flows, including abandoned baskets.
112%
Increase of revenue coming from email campaigns
18%
increase in email Open Rate
500%
increase of revenue from abandoned baskets
30%
increase in orders placed from email
West Country Water Park
West Country Water Park
West Country Water Park is a leisure destination just north of Bristol which offers swimming, paddleboarding and other watersports activities. We used Mailchimp to create targeted campaigns based on audience activity interests.
25%
increase in email click rate
190%
increase in email bookings
50%
increase in email dwell times