Althea is CRM & Email Marketing Manager at Fanatic, where she leads the CRM team and shapes the email and lifecycle programmes it runs for clients in the UK and internationally.
She takes a customer-first approach to CRM grounded in psychology, using behavioural science and customer data to create relevant messaging strategies at key stages of the user journey. Althea believes in constantly testing and benchmarking against industry data, and evolving strategy from what the data shows. She enjoys bringing clients’ brands to life through visuals and storytelling that stand out in a crowded inbox, maintaining the principle that CRM feels human rather than overly salesy.
Althea has worked in the industry for 6 years, with experience in-house at legal and healthcare companies before she joined Fanatic, where her love of automation and lifecycle marketing developed. Outside of work, she loves to travel the world, explore new restaurants and do Pilates.
