Brad is an SEO Manager at Fanatic with more than six years’ experience in SEO and marketing. He holds a BSc in Marketing from Bournemouth University.
Most of his career has been agency-side, working with businesses of every size and sector, from SMEs and lead generation services to global household brands in confectionery, beauty and technology. Alongside agency work, he has held in-house marketing roles in hospitality and international logistics companies, giving him first-hand insight into how marketing works from the client side.
That breadth gives him a practical understanding of how SEO needs to adapt to different audiences, budgets and commercial goals. His approach is data-led. He manages and optimises websites to grow organic visibility, strengthen technical performance and drive sustainable growth, with a focus on site structure, content and user experience. With a particular interest in local search and conversion rate optimisation (CRO), he looks beyond rankings to help businesses reach the right audience and turn visits into customers.
