Meri Coles is Head of SEO and CRO at Fanatic, where she leads the agency’s Organic Search team and shapes SEO, CRO and AI search strategy for clients in the UK and internationally.
She also supports Fanatic’s research and testing around the changing role of search in AI-driven discovery.
Meri’s approach to optimisation is rooted in empathy, with a focus on understanding what people genuinely need and creating digital experiences that are clearer, more useful and easier to navigate. She believes the strongest long-term results come from building for people first, rather than chasing algorithms.
Before joining Fanatic, Meri was SEO Team Lead at SayNine. She holds an MSc in Digital Marketing with distinction from the University of the West of England.
