Sam is the Digital Director at Fanatic and a member of the agency’s board. He leads the specialist teams behind Fanatic’s digital work: SEO, AEO, paid media, email, CRM, data and analytics. Bringing these disciplines together under one strategy means clients get joined-up campaigns, not separate channels working in isolation.
Sam came to Fanatic after a number of senior marketing roles across music, arts, events, recruitment and travel and has 16 years’ experience in digital marketing. That background shapes his focus on measurable results: every channel Fanatic runs is built around clear data, honest reporting and a direct line to commercial outcomes.
