The agency 4.0
Dichotomy of AI

Human Skills
The power of creative ideas that sit within the context of human emotion

Machine Skills
Tasks that save humans time and bring greater insight, speed and economy

We will guide you through the
technical & creative implications of
using industry leading AI solutions

What is Agency 4.0?

A 4.0 agency is the latest generation agency, here to support and guide clients through the AI enabled tech world of automation and AI as partners, to ensure that digital growth is achieved. As 4.0 we will guide you through the AI evolution of marketing and deploy the right amount of AI to enhance our services to you.

We will help you
Navigate risks to originality, ownership and creativity

Yet on the other hand
Chase opportunities within competitive landscapes

THE WORLD NEEDS
CREATIVES NOW
MORE THAN EVER

Our team are constantly pushing the 'current' state of digital performance. AI is changing the face of digital customer acquisition. Here we're sharing our findings and thoughts on the very latest within the creative, development and performance marketing industry practices

When AI Eats Itself

AI Image Generation Tools can help us visualise the long-term effects of relying solely on AI to create content for your brand.

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The rise of AI search results

As an agency we are not alone in seeing a steady decline in traffic from organic search results. Over the past 12 months it is reported that there has been up to a 25% decrease in traffic from organic search.

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Measuring the impact of Google AI Overviews

Best practices for measuring the impact of Google AI Overviews on your website.

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Same, same but it’s different

SEO is not dead but the outcome we can expect from it has changed. While we can expect to have less traffic from search, there is still the opportunity to feature prominently within AI search results.

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Feeding AI directly with your content

MCP servers are a way for AI to produce results based on your data

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