A 4.0 agency is the latest generation agency, here to support and guide clients through the AI enabled tech world of automation and AI as partners, to ensure that digital growth is achieved. As 4.0 we will guide you through the AI evolution of marketing and deploy the right amount of AI to enhance our services to you.
We will help you
Navigate risks to originality, ownership and creativity
Yet on the other hand
Chase opportunities within competitive landscapes
Our team are constantly pushing the 'current' state of digital performance. Here we're sharing our findings and thoughts on the very latest within the creative, development and performance marketing industry practices
From 18th-century hoaxes like The Mechanical Turk to today’s over-hyped “AI automation,” history shows our fascination with machines that seem smarter than they are. This post explores how illusions of intelligence—from chess computers to chatbots—reveal both the progress and persistent limitations of artificial intelligence, and why skepticism remains essential.... read
Read More about When Machines Learned Chess (And When They Didn't)AI is a controversial topic across many industries, but particularly among those whose work involves creative output. The rise of generative AI tools such as ChatGPT, Midjourney, and Claude has enabled creators, marketers, and businesses to produce content at an alarmingly fast and cost-efficient rate.... read
Read More about Who owns AI-generated visual content?If you have recently seen a sharp drop in impressions in Google Search Console, please don’t be alarmed. This isn’t a penalty, your SEO efforts are still working, and your website traffic remains steady. Here’s what has changed and why your reports may look different.... read
Read More about What has happened to the impressions on Google Search Console?!In part 3 of our evolution of search discussion, we are looking at how the two worlds of AI and SEO are converging, how to test the performance of the optimisations and set out an implementation roadmap, and offer an SEO to AI checklist ... read
Read More about Evolution of Search Part 3: Maximising Visibility on AI AssistantsAI Image Generation Tools can help us visualise the long-term effects of relying solely on AI to create content for your brand.... read
Read More about When AI Eats ItselfAs an agency we are not alone in seeing a steady decline in traffic from organic search results. Over the past 12 months it is reported that there has been up to a 25% decrease in traffic from organic search. ... read
Read More about The rise of AI search results