The world of digital marketing is ever-changing and adapting, and 2022 has brought new trends, updates and tools that digital marketers can use to bring branding to life. Here we have collated a list of key trends and updates to come out of 2022. We have also offered advice on using these trends to get the most out of your marketing going into 2023.
Customer service
Recent years have shown that there has been a higher focus on client experience. An article written by Marketing Insider Group said, “When you focus on building a positive business culture and providing great service, the marketing almost takes care of itself”. Individuals are unlikely to focus on physical marketing materials if their service is inaccessible, hard to navigate, and hard to understand.
The better customer experience customers have during their first visit to a website, the higher the likelihood they will revisit or recommend it to a friend. In addition, the explosive growth of social media and digital services has allowed customers to have their say in a company’s service. Therefore it is understandable why companies spend more time improving customer service and experience.
Video Marketing
People nowadays have a shorter attention span than generations before. However, we can now consume information faster due to improvements in technology and Video marketing. Due to the pandemic, we have seen more and more companies invest in video marketing, social media presence, and virtual events.
Video marketing allows you to interact with your audience, creating a personal connection between the product and the customer. Ensuring you have a visual representation of yourself as a service increases the trust and reliability of a company and increases interaction and sales. Utilising platforms such as TikTok, which has over 1 billion monthly active users, can help you get your product or service seen.
An article for Influence says that 82% of the global internet traffic will come from streaming videos and downloads. It also says that many consumers are getting on board with using Instagram Reels as the specialist format allows brands and creators to go viral and gain significant industry growth on Instagram. Video content has a significant impact compared to what you could achieve with just static image content.
Influencer culture
Influencer marketing has become a multibillion-dollar industry in recent years, and with the introduction of TikTok, the sector has become even more significant. Using famous people with high social standing can be a great way to get traffic quickly. In addition, strategies such as sending PR packages to selected influencers within the area you are targeting can be a great way to get reviews, extra content and further publicity for your business. Through social media and influencers, you can reach their follower profile and surrounding online community, increasing the potential to reach over twice as many people as you would by using other marketing routes.
Brands now cannot only make partnerships with big-named brands but also utilise micro and nano influencers compatible with their brand’s image, tone and voice.
Micro-influencers: Someone with a social media presence larger than a “normal person” but smaller than a celebrity. They will have somewhere between 1000- 100,000 followers.
Nano-influencers: Someone with a following count of between 1,000 – 10,000 followers.
Brands are collaborating for longer with these Micro and Nano influencers as they provide a much more refined and niche audience, which adds authenticity and reliability to content.
Personalisation
Making your content and website more personalised is the process in which you know and understand the interests and preferences of your target audience and adapt your marketing accordingly.
As a result, you can enable your company to deliver advertisements with a higher chance of generating higher levels of interaction. Personalising your digital marketing campaigns can hugely affect a company’s relationship with its audience.
In an article for Convince&Convert, they said you have to be careful when marketing to B2B audiences compared to B2C audiences because there are several steps to the B2B customer journey, and it’s more fragmented. The Spotify Wrapped feature is an excellent example of personalisation. Each year Spotify allows users to view a collection of data about their activity on the platform over the previous year, allowing them to share that information on social media. This strategy starts a conversation every year, creating a better relationship between the company and the consumer.
Email marketing
Marketing through email can have enormous benefits for your business. Email marketing can grow brand awareness between you and your customers, generate leads, promote your content and boost conversions while adding that personal aspect to your business.
Analytics can help you figure out how to market your products to the right audiences. You can use this information to design content that will get results. Nearly every business uses email for interior work, so why not use it for events, offers, social posts, and any other interactive advertisement you wish to thousands of people?
Hyper- personalisation of email marketing is one trend within email marketing that we will see carried on throughout 2023. According to an article for CRM Lab, in the last couple of years, the best way you can generate more revenue through email marketing is through complete personalisation of the user experience.
However, limited personalisation can lead to many issues when email marketing, for example, automatically deleting/unsubscribing emails and moving your emails to the junk category or spam.
You should tailor your emails to marketing your specific audiences and recommending products or content.
Conclusion
Focusing on the personalisation, interactivity and accessibility of your content is vital, but utilising all platforms out there, can significantly affect how successful your marketing/ social campaigns are.
Social media and the push for interactive visual content will be something that can get the best results. Having a solid social media presence that can spark conversation will be a great way to spread awareness and, in turn, drive traffic to your website/ content.
How can Fanatic help you utilise these trends?
Here at Fanatic, our Digital Marketing services can help your marketing strategy shine in 2023. We have an array of Design, Development and Digital Marketing services that can bring your product/services and advertisement to a new level.
If you are interested in our services and want to look at our work and the results we have achieved, click on the heading “work” and explore some of our work in recent years.
Also, please don’t hesitate to contact us if you have further questions.