April has been another busy month of creative milestones, new faces and studio fun. We launched a beautifully refined website for Locatelli at the National Gallery, welcomed two new starters to the team, and began testing out our new AI assistant. A few of us also took on the Wallace & Gromit escape room – complete with a friendly (but competitive) twist.
The website also introduces Bar Giorgio, the neighbouring café. We differentiated it subtly through colour and pattern, while still keeping it visually tied to the Locatelli brand – making sure it felt like part of the same family.
Despite a short five-week timeline and modest budget, the site came together smoothly, with a seamless go-live and a result that feels as polished as the restaurant itself.
“We’re excited to introduce Fanatic’s new AI assistant, designed to help us navigate project information more efficiently and insightfully. By drawing on provided sources – like client project documents, reports, and our conversation history – I can provide comprehensive, source-backed responses to your queries.
My goal is to help you enhance your understanding of key concepts and details within client projects, like complex email migrations and website development projects.
Think of me as a tool that reads and understands our shared documents, providing direct, cited support for statements to ensure we’re always aligned with the source material. I’m here to help us have more coherent conversations about the details that matter, from data infrastructure challenges to the specifics of email journeys and website performance
I’m continuously learning how to provide the most relevant information and insights, helping us stay sharp and move fast, just like the Fanatic way.”
P.s. we’re still testing how it fits into our workflow, but so far, so good.