1. Figure 1: Peter Markey. Boots Summer Better Be Ready Summer Campaign 60-second advert 2022. Youtube. 7 June 2022. https://www.youtube.com/watch?v=kdtBBuHn6jQ.©Boots 2022
  2. Figure 2: Reddit’s Superbowl ad aired for about five seconds during the big game on Sunday, February 7, 2021. URL: https://edition.cnn.com/2021/02/07/us/reddit-commercial-super-bowl-trnd/index.html
  3. Figure 3: Duolingo.TeenVogue. Duolingo TikTok: Meet the Social Media Coordinator Behind Those Viral Videos. March 5, 2022. URL:https://www.teenvogue.com/story/duolingo-tiktok
  4. Figure 4: Wate360 Staff. On World Oceans Day, Corona twisted its own campaign tagline and imagery to show the unfortunate fate of paradise plagued by plastic pollution. Image.20 June 2022.https://www.waste360.com/plastics/corona-campaign-addresses-issue-marine-plastic-pollution
  5. Figure 5: Grand Prix winners Kinetic, Mediacom, BBH, DOOH.com, The Unmistakable and Tesco. December 2022. https://www.thedrum.com/news/2022/12/06/tesco-s-ramadan-billboard-wins-top-prize-the-drum-awards-out-home