Making every click count is a fine art. Optimising for conversions effectively can extract the most out of every site visitor. That’s where Fanatic comes in.
By focusing on conversion rates as well as building traffic volume, we frequently achieve around 35% increase in conversion rate, delivering similar growth in revenue from their website.
We help our clients strengthen their Conversion Rate by providing a well thought out customer experience that includes expertly written content that is on brand (excites them, alongside a strong UX design… so pages that are engaging, and easy to use. Of course, this isn’t something that happens overnight, which is why we conduct regular data-informed A/B testing and periodic screen recording to analyse and evolve the strongest CRO possible. Getting pages to out perform an industry standard conversion rate takes time and some testing and learning, but we take a data and evidence based approach to improve step by step over a period of months systematically.
Delivering a seamless user experience is central to effective conversion rate optimisation (CRO). By analysing user behaviour and understanding how visitors interact with your website, we uncover opportunities to remove friction and drive measurable growth. Our in-house UX designers craft intuitive customer journeys that guide users effortlessly towards action. Whether that’s making a purchase, submitting an enquiry, or signing up. From faster load times and streamlined navigation to persuasive micro-interactions, every design improvement is grounded in data and focused on boosting performance.
Through data-led insights, UX improvements and continuous testing, we refine every touchpoint to increase performance. If you’re ready to boost conversions and unlock more value from your website, our team is here to help.
Conversion rate optimisation focuses on improving how effectively your website turns visitors into customers. It combines data analysis, UX enhancements and testing to increase actions such as purchases, enquiries or sign-ups.
We analyse user behaviour, heatmaps, engagement data and conversion funnels to uncover friction points. This helps us understand where visitors drop off, what they struggle with and which improvements will have the greatest impact.
Most clients see early insights within a few weeks, with measurable performance improvements typically emerging after the first cycle of testing. CRO is ongoing, and results continue to build as we refine and test new ideas.
Absolutely. We provide ongoing reporting that highlights experiment outcomes, user insights and the impact of implemented changes. This ensures your team has clarity on what’s working and what’s next.
Any business that relies on its website to generate revenue or enquiries can benefit from CRO. Whether you’re an ecommerce brand looking to increase sales, a B2B company improving lead quality, or a service-based organisation aiming to boost form submissions, optimisation helps you get more value from your existing traffic. It’s particularly effective for brands investing in SEO or paid media, where every additional conversion improves overall return on investment.
Shall we discuss CRO?
If you want to improve how effectively your website turns visitors into enquiries or sales through a tailored CRO strategy, we’d be glad to explore what this could look like for your business.
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