Paid Media: Acquiring the audience when they're ready to convert

We don’t have fixed packages, as each client has unique and varied requirements, which means different levels of involvement from our team. We can create ads, or these might be created in-house. We can set up your accounts from scratch or work within existing platforms. We’re always happy to run through our recommendations and scope of work before any commitment is needed.

We usually sit down with any potential clients to discuss their business goals and what paid media strategy would best help them achieve them. This includes understanding audience personas and which channels would be the most effective way to reach them. We work across Google, YouTube, Facebook, Instagram, TikTok, LinkedIn and a number of programmatic platforms. In addition to paid media strategy and ad setup, we can support with creative direction and product of assets, tracking and analytics setup and landing page optimisation. We also provide a campaign dashboard, reporting and testing across all our campaigns.

We want to ensure our paid media activity is directly supporting business goals and growth, and doesn’t just focus on marketing metrics. We want to make sure we have a robust system of measuring sales pipeline or revenue generated by our campaigns, focus on transparency and how our actions positively affect your bottom line. Of course, we will use marketing and paid specific metrics to ensure are campaigns are constantly being optimised, but it’s fundament to show positive ROAS, which compares well versus industry benchmarks.

There are two main factors that affect this. First, if we need to set up accounts or get payment types verified, the onboarding can be down to platform-specific requirements or gaining access to existing accounts. Secondly, if we need to create ad assets from scratch, this can range depending on the number of channels, creative formats and audiences. In a best-case scenario, we have onboard clients in a week, in the more complex scenarios, it might take a month. Before any commitment to working with Fanatic, we will be able to give you a forecast and timeline to be live with campaigns.

We recommend a minimum of 3 months post-go live to ensure we have been able to collect and action insights to get accounts and campaigns performing well. After this point, generally we either commit to another fixed-term period or move to a rolling monthly contract with an agreed notice period.

Although we are UK-based, we successfully run global campaigns across North America, EMEA and Asia.

We aren’t a sector-specific agency, and the principles of paid media strategy we work by can be applied equally to any sector. Currently, we work for the world’s leading restaurant brands on covers, private events and conferences, but our client base covers everything from hospitality to infrastructure, ecommerce to lead generation, and local to international.

Depending on your specific goals, paid media can work across the breadth of your marketing or sales funnel to improve brand awareness, generate more website traffic, generate leads or sales, and re-engage with previously engaged audiences. What mix of these would be determined by seasonal and evergreen marketing initiatives, whether we are supporting a new product or service launch, or just exploring audience engagement in a new territory. Paid media is specifically transparent when it comes to investment and results, allowing for agile strategy changes and actionable insights.