Search Engine Optimisation is the backbone of a multi-channel digital marketing strategy. We conduct exhaustive site audits, keyword and competitor audits to create technical SEO and on-page optimisation plans, which we execute through monthly action plans.
We strategically optimise for upper-funnel research intent keywords and questions, as well as commercial and navigational keywords to build lower-funnel traffic. We work in tandem with our paid search strategies to capture a high market share of search traffic for targeted keywords.
We implement extensive tracking to collect data specific to the market and strategy, providing customised Looker Studio reports for comprehensive visibility.
