We track and report user behaviour data to improve the user experience of the site or app, aiming to convert the highest number of visitors into completed goals, whether it’s a checkout, booking, enquiry, or any other defined outcome. The user experience and resulting conversion rate can be enhanced by a combination of improving the design aesthetically and evolving the optimal user interface for your goals. This also includes refining the language used, the appropriate use of calls to action, and the quality of the content, as well as considering factors outside of design, such as pricing and competitive market conditions.
To achieve a higher-than-industry-average conversion rate, audience targeting, seasonality/timing, design, content, and the product or proposition all need to align.
