88% of people say they wouldn’t return to a website after a bad user experience.
UX makes or breaks a user’s trust in your brand. From the loading time to the calls to action, the design of your website can have a huge impact on your user’s experience.
We make that experience as positive as possible to ensure a smooth user journey from that first click to the final payment.
UX, or user experience, is the way a person thinks and feels when they’re interacting with your product or service. This experience is shaped by many factors, including the design of a website, its branding, the words on the page, its usability and functionality.
It’s essential that you have your key information and offerings clearly displayed and easily available on your site. A good UX allows a user to quickly and easily complete their journey without being sidetracked or growing frustrated. By clearly defining a user’s next step, you can ensure an ever-improving conversion rate.
As with everything we do, the best UX design starts with research. This involves finding out everything we can about how your current and potential customers behave online. Once we know their likes and dislikes, how they navigate the web and what information they’re looking for, we can create a UX design that matches their requirements perfectly.
Good UX is user-centric. We look at what your competitors do well, and what layouts, features and call to actions improve key user metrics. Information needs to be clear and concise and the journey to the conversion point should be short and sharp. The more visitors you can convert into sales, the more revenue your website returns to the business.
There is no one-size-fits-all approach, which is why good UX also involves regular A/B testing.
Fanatic’s most powerful weapon is that we’re a full service agency, which means we can look at user experience from all angles. Our teams work closely together to create visual and technical site elements that are at the cutting edge of UX design.
Our in-house development team then ensures that with the latest programming functions we can continuously improve site functionality to create a sophisticated user journey. The result is a fully mapped-out online experience that your audience loves interacting with.
