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Home / Digital Marketing / User Experience & CRO

User Experience & CRO

We track and report user behaviour data to improve the user experience of the site or app, aiming to convert the highest number of visitors into completed goals, whether it’s a checkout, booking, enquiry, or any other defined outcome. The user experience and resulting conversion rate can be enhanced by a combination of improving the design aesthetically and evolving the optimal user interface for your goals. This also includes refining the language used, the appropriate use of calls to action, and the quality of the content, as well as considering factors outside of design, such as pricing and competitive market conditions.

To achieve a higher-than-industry-average conversion rate, audience targeting, seasonality/timing, design, content, and the product or proposition all need to align.

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Effect Doctors

PPC | Paid Social | User Experience & CRO | Email Marketing | SEO

FROM THE STUDIO

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We recently designed and built a new website for Samurai Restaurant (@miamisamurai), a Miami-based restaurant serving Japanese cuisine on hibachi tables with highly skilled personal chefs.

The aim of this project was to create something that differed from typical Japanese restaurant design, using bold typography and illustrations created in-house. We utilised key motifs to maintain the Japanese connection - kanji and red accents to break up the design. The overall style direction was derived from Japanese street food menus, using borders and boxes to create a distinctive approach.

We really enjoyed working on this project and creating something a bit different from our usual F&B offering.

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We recently designed and built a new website for Samurai Restaurant (@miamisamurai), a Miami-based restaurant serving Japanese cuisine on hibachi tables with highly skilled personal chefs.

The aim of this project was to create something that differed from typical Japanese restaurant design, using bold typography and illustrations created in-house. We utilised key motifs to maintain the Japanese connection - kanji and red accents to break up the design. The overall style direction was derived from Japanese street food menus, using borders and boxes to create a distinctive approach.

We really enjoyed working on this project and creating something a bit different from our usual F&B offering.

A sneak peek of our winning design👀 More to come!

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A sneak peek of our winning design👀 More to come!

A few snaps from our recent boat trip around Bristol Harbour ☀️⛴️

Some of the team set sail for an afternoon of sunshine, sightseeing and surprisingly good trivia. They spotted the old warehouses once used for cheese and tobacco, glimpsed Clifton’s colourful houses (plus a cameo from local legend Gary the Goose) and learnt a thing or two along the way.

We wrapped things up the right way: cold beers, calamari and chips by the water. A very Bristol kind of evening.

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A few snaps from our recent boat trip around Bristol Harbour ☀️⛴️

Some of the team set sail for an afternoon of sunshine, sightseeing and surprisingly good trivia. They spotted the old warehouses once used for cheese and tobacco, glimpsed Clifton’s colourful houses (plus a cameo from local legend Gary the Goose) and learnt a thing or two along the way.

We wrapped things up the right way: cold beers, calamari and chips by the water. A very Bristol kind of evening.

Say hi to Althea, our new CRM & Marketing Specialist 👋📩

With a background spanning digital, legal and healthcare sectors (plus a stint managing ski chalets in the Alps), Althea brings a data-driven yet creative approach to email strategy. She’s already getting stuck into campaigns for our hospitality clients - a perfect fit for someone who loves food, travel and discovering new restaurants.

Outside of work, she’s a qualified yoga teacher, avid reader, and big fan of a beach or a mountain hike. We’re excited to have her on board!

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Say hi to Althea, our new CRM & Marketing Specialist 👋📩

With a background spanning digital, legal and healthcare sectors (plus a stint managing ski chalets in the Alps), Althea brings a data-driven yet creative approach to email strategy. She’s already getting stuck into campaigns for our hospitality clients - a perfect fit for someone who loves food, travel and discovering new restaurants.

Outside of work, she’s a qualified yoga teacher, avid reader, and big fan of a beach or a mountain hike. We’re excited to have her on board!

A few days ago, our Digital Director, Sam B spoke at AI World Congress in Kensington, sharing how AI is already shaping the way we work at Fanatic and the brands we support.

Sam explored the concept of Agency 4.0 and the dichotomy of AI in creative and digital industries. His talk focused on knowing when and where to integrate AI, and why understanding your team’s core strengths is key to making sure technology empowers people rather than replaces them.

Plenty of food for thought on the future of creativity and innovation.

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A few days ago, our Digital Director, Sam B spoke at AI World Congress in Kensington, sharing how AI is already shaping the way we work at Fanatic and the brands we support.

Sam explored the concept of Agency 4.0 and the dichotomy of AI in creative and digital industries. His talk focused on knowing when and where to integrate AI, and why understanding your team’s core strengths is key to making sure technology empowers people rather than replaces them.

Plenty of food for thought on the future of creativity and innovation.
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July 2025

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The Tobacco Factory
Raleigh Rd, Southville
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BS3 1TF

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