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Home / Digital Marketing / User Experience & CRO

User Experience & CRO

We track and report user behaviour data to improve the user experience of the site or app, aiming to convert the highest number of visitors into completed goals, whether it’s a checkout, booking, enquiry, or any other defined outcome. The user experience and resulting conversion rate can be enhanced by a combination of improving the design aesthetically and evolving the optimal user interface for your goals. This also includes refining the language used, the appropriate use of calls to action, and the quality of the content, as well as considering factors outside of design, such as pricing and competitive market conditions.

To achieve a higher-than-industry-average conversion rate, audience targeting, seasonality/timing, design, content, and the product or proposition all need to align.

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Effect Doctors

SEO | PPC | Paid Social | User Experience & CRO | Email Marketing

FROM THE STUDIO

Latest from Instagram

Two weeks ago, Sam W and Thomas swapped screen time for creative time at the @d_and_ad Festival in London. They explored talks on AI, brand strategy and creative craft, with standout sessions from LEGO’s in-house team, Nils Leonard and more. Plenty of inspiration brought back to the studio!

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Two weeks ago, Sam W and Thomas swapped screen time for creative time at the @d_and_ad Festival in London. They explored talks on AI, brand strategy and creative craft, with standout sessions from LEGO’s in-house team, Nils Leonard and more. Plenty of inspiration brought back to the studio!

We recently worked with the team behind the proposed Bristol BID merger to develop their preliminary branding and design their Business Plan Document. The aim was to create something that not only informed but inspired and we delivered a bold, polished piece of print to help bring their vision to life. It made its debut at the launch event and we’re proud to have played a part in this exciting next step for the city.

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We recently worked with the team behind the proposed Bristol BID merger to develop their preliminary branding and design their Business Plan Document. The aim was to create something that not only informed but inspired and we delivered a bold, polished piece of print to help bring their vision to life. It made its debut at the launch event and we’re proud to have played a part in this exciting next step for the city.

Our Fanatic T-Shirt Competition is now open!

Every year since 2018, we’ve run a T-shirt competition here at Fanatic for everyone on the team. The brief is to design a T-shirt that represents Fanatic and our brand values, based on a given theme. The winning design is then printed and proudly worn by the whole studio. It’s a fun way to get our creative juices flowing.

Previous themes have included Inspiration, Craft, Summer Vibes, Adventure, Retro Media & Technology and even the Fanatic logo itself. This year’s theme is: The Great Outdoors 🌲

Keep your eyes peeled - we’ll be showcasing all the entries soon, followed by the winning design!

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Our Fanatic T-Shirt Competition is now open!

Every year since 2018, we’ve run a T-shirt competition here at Fanatic for everyone on the team. The brief is to design a T-shirt that represents Fanatic and our brand values, based on a given theme. The winning design is then printed and proudly worn by the whole studio. It’s a fun way to get our creative juices flowing.

Previous themes have included Inspiration, Craft, Summer Vibes, Adventure, Retro Media & Technology and even the Fanatic logo itself. This year’s theme is: The Great Outdoors 🌲

Keep your eyes peeled - we’ll be showcasing all the entries soon, followed by the winning design!

While in Miami last week, Ian spent three days with Sara, our TOG client, and Dan, our US based Client Director, for intensive workshops covering all things Benihana, building strategies to take their Rewards programme and digital marketing to the next level. There were also fleeting chances to enjoy the blistering heat, break out for lunch, and explore Miami by night.

Plenty of sunshine, good conversations and exciting plans ahead!

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While in Miami last week, Ian spent three days with Sara, our TOG client, and Dan, our US based Client Director, for intensive workshops covering all things Benihana, building strategies to take their Rewards programme and digital marketing to the next level. There were also fleeting chances to enjoy the blistering heat, break out for lunch, and explore Miami by night.

Plenty of sunshine, good conversations and exciting plans ahead!

We’re big fans of a shared lunch at Fanatic - they always go down well, with an eclectic mix of dishes and plenty of seconds. But this one felt extra special 🌍🍴

To celebrate World Culture Day, we decided to do a shared lunch...but with a cultural twist. The brief was simple: bring in a dish that reflects your cultural background, heritage or a culture you feel connected to.

We had everything from Armenian halva and aubergine rolls to Greek gemista, Indian uppumavu, Spanish ensaladilla rusa, Russian olivye, Cornish pasties, Lancashire hotpot, Afghan biscuits, two trifles (for good measure), and more!

We celebrated a little early, but the spirit of the day was definitely there - a chance to try something new and share what we love.

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We’re big fans of a shared lunch at Fanatic - they always go down well, with an eclectic mix of dishes and plenty of seconds. But this one felt extra special 🌍🍴

To celebrate World Culture Day, we decided to do a shared lunch...but with a cultural twist. The brief was simple: bring in a dish that reflects your cultural background, heritage or a culture you feel connected to.

We had everything from Armenian halva and aubergine rolls to Greek gemista, Indian uppumavu, Spanish ensaladilla rusa, Russian olivye, Cornish pasties, Lancashire hotpot, Afghan biscuits, two trifles (for good measure), and more!

We celebrated a little early, but the spirit of the day was definitely there - a chance to try something new and share what we love.
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Studio Scrapbook
June 2025

Studio Scrapbook

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Fanatic

The Tobacco Factory
Raleigh Rd, Southville
Bristol
BS3 1TF

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