Introducing the new Searcys brand to a large, established audience
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Rich web design and succinct user experience - hard working web development keeps this design clean and simple
The Searcys brand has long been synonymous with high-quality dining experiences, with their fine restaurants placed in some of London’s most stunning locations. It has a proud, long-established history and brand awareness amongst diners are high.
After Biblioteque, one of Londons top branding agencies refreshed the brand, we were asked to design a new website which not only would hold the new brand identity but would also take the brand to a totally new market; the very space of competitive conference and events booking. While still listing restaurants and allowing diners to book tables, our aim was to steadily build, though digital marketing and powerful SEO, a new stream of inbound enquiries for their spaces as conference and event locations.
30 Pavilion Road
Web Design
Searcys at 30 Pavilion Road has long been a luxurious setting for weddings, private dining and corporate events in Knightsbridge and needed a new website that reflected not only the historic opulence of the venue, but communicated the modern versatility of the spaces with style and clarity.
The team succeeded in creating a layout where no single element distracts attention from the visual hierarchy and content, whilst retaining the overall personality of the venue.
Alnwick Gardens
A place where everyone is welcome.
Alnwick Gardens is a multi-award winning visitor attraction based in Alnwick, Northumberland. Families and children can run freely throughout The Garden playing on our mini diggers and interacting with our daily Summer street theatre programme.
We applied this feeling of accessibility and openness to the sites design and user journey – ensuring that everything Alnwick has to offer is visible and easy to engage with.
SEO & Digital Marketing
Following the launch of Searcy’s new website, we developed a clear objective for taking the brand into the competitive market of conference and events booking. Through a range of technical SEO tasks, creating and structuring on-page content and integration of CTAs, we enhanced the user journey on the new dedicated pages and maximised the conversion opportunities for success.
Our specific SEO focus established substantial growth in organic users reaching the website, resulting in our CRO work creating a significant and successful number of goal completions.
Growth in 12 Months
Growth in 12 Months
82%
Increase in New Users
54%
Increase in Conversion Rate
109%
Increase in Enquiries
