Introducing the new Searcys brand to a large, established audience
Rich web design and succinct user experience - hard working web development keeps this design clean and simple
The Searcys brand has long been synonymous with high-quality dining experiences, with their fine restaurants placed in some of London’s most stunning locations. It has a proud, long-established history and brand awareness amongst diners are high.
After Biblioteque, one of Londons top branding agencies refreshed the brand, we were asked to design a new website which not only would hold the new brand identity but would also take the brand to a totally new market; the very space of competitive conference and events booking. While still listing restaurants and allowing diners to book tables, our aim was to steadily build, though digital marketing and powerful SEO, a new stream of inbound enquiries for their spaces as conference and event locations.
SEO & Digital Marketing
Following the launch of Searcy’s new website, we developed a clear objective for taking the brand into the competitive market of conference and events booking. Through a range of technical SEO tasks, creating and structuring on-page content and integration of CTAs, we enhanced the user journey on the new dedicated pages and maximised the conversion opportunities for success.
Our specific SEO focus established substantial growth in organic users reaching the website, resulting in our CRO work creating a significant and successful number of goal completions.