Emily is an Email & CRM Executive at Fanatic, where she builds personalised and connected customer experiences. She enjoys deep diving into automations across the full customer journey, from welcome flows to win-backs, making sure every campaign goes to the right audience at the right time.
Before joining Fanatic, Emily worked in CRM for the international publishing industry, covering subscriptions, digital products and services. She got her start in the digital world as a marketing assistant, which gave her a solid understanding of where CRM fits into the wider marketing mix, as well as strong client handling skills. She holds a degree in Digital Media, Marketing and Sociology from the University of Sheffield. In her spare time, Emily enjoys reading, the gym and walks with her dog Nellie, who is a big fan of water, sticks and pub trips.
