Hilda is an AI & SEO Specialist at Fanatic, where she works on SEO and AI visibility for clients in hospitality, renewables, supplements and policy. A lot of her time goes into working out how brands show up in AI search as well as in Google, and what helps them get mentioned more often.
She came to SEO through design. Hilda has a degree in Interior Design and spent several years running her own design studio before moving into e-commerce and marketing. She joined Fanatic in 2025.
Design taught her to start with the person using the thing, and she brings that to search. Before she looks at rankings, she checks whether a page answers the question someone came with and whether they can find their way around it.
