The design of your eCommerce website must not only communicate your core brand values and give a user a great first impression, but also give clarity on your product range. From a clear user journey when browsing, such as applying filtering, to a smooth basket and payment experience, a well designed site ensures you make the most of every visitor.
Some of the UX strategies our eCommerce developers use include importing stock, syncing account data with an internal CRM, and the pushing of orders into an existing ePoS system. These changes can produce a significant improvement in the functionality of your site, creating a smooth and logical journey from first click to point of purchase.
Our developers work alongside our Design and Digital Marketing teams to create a fully fleshed-out eCommerce strategy that recognises patterns of customer behaviour and offers a unique user experience.
Our methods are results-driven, and we consistently monitor and adjust them as needed to create engaging, secure and high-converting eCommerce sites and apps. Our developers are always on hand to make suggestions and implement solutions to ensure your site remains a go-to resource for your customers.
We work with a number of eCommerce software platforms and consider your individual business requirements to decide which would be best suited to your site.
WooCommerce is a quick and effective way of adding smooth eCommerce functionality to a WordPress website, and as it’s licence free for the base software, it’s a great option for getting up and running.
There are also dozens of WooCommerce plugins created by the WordPress community, making actions such as automated importing of stock and integrations with ePOS systems or SAGE accounts much easier. These plugins go a long way to creating a highly advanced and efficient technology infrastructure.