Two seconds is all the time ecommerce store owners have, on each step of the customer's online shopping journey
Throughout the full ecommerce UX, it's more important than ever to make each step effortless.
Your ecommerce website must offer the best user experience amongst your competitors with tailored, bespoke ecommerce functionality, to build a high conversion rate within new visitors, and to ensure your site has a high retention rate.
We work with a number of ecommerce software platforms – which one we use depends on your requirements for supporting the desired functionality for your visitors within your marketplace.
For example stock importing, the syncing of customer account data with an internal CRM, and the pushing of orders into any existing ePOS system used within the business will all help to build a seamless user experience, and result in higher online sales.
The design of your ecommerce website must communicate your core brand values and form the first impression that will make a visitor want to continue shopping with you, but also give clarity on your product range. You must provide the easiest way to browse often thousands of products, make a decision and add to the basket and check out.
There are many accepted normal features of an ecommerce user journey, which while must be there to deliver a good user experience, there are opportunities to improve the functionality specifically for the way your customers want to browse and buy, and offer something unique to your customers.
So, if on average you customers spend £100 and your margin is £30, then your challenge is to bring the number of quality visitors to your site that you need for the conversion rate percentage to tell you that you will have one successful purchase.
WooCommerce is a quick and effective way of bringing a clean and smooth ecommerce functionality to a WordPress website, and as it is licence free for the base software, it is a great option for getting up and running.
There are also a multitude of WooCommerce plugins as you would expect from the WordPress community, and so bulk or automated importing of stock, and even integrations with the major ePOS systems or with SAGE accounts are options if wanting to create a more advanced or efficient business wide technology infrastructure.