Branding
01
A Fusion of Perspectives
The CF initials received a series of geometrical modifications, to create a modern, simple and clean logo.
We designed a whole suite of branded materials, including internal signage, collateral and brochures, but the website is the centre piece of the project.
![Carmichael Fisher](https://fanatic.co.uk/wp-content/uploads/2019/06/CF-logo.jpg)
![Carmichael Fisher](https://fanatic.co.uk/wp-content/uploads/2019/05/CF-Brochure@2x-835x962.png)
The new logo elevates the brand into a new generation. The new logo is clean, bold and modern.
Moving forward without forgetting the past
![](https://fanatic.co.uk/wp-content/uploads/2019/06/Fanatic-Graphic-Design-Bristol-Website-Carmichael-Fisher-old-02-974x695.jpg)
![](https://fanatic.co.uk/wp-content/uploads/2019/06/Fanatic-Graphic-Design-Bristol-Website-Carmichael-Fisher-new-03-974x695.jpg)
Web Design
![Web Design](https://fanatic.co.uk/wp-content/uploads/2019/06/CarmichaelFisher-iPhonex-mockup-30StandingRight2-696x737.png)
Bringing the Brand to Life
This project gave our teams the freedom to push their creativity and break new ground on the web development side of the project with a focus on animation/transitions.
The focus on motion throughout the site helps enforce the core values and diversity that was injected into the brand from the start of the project.
02
![Bringing the Brand to Life](https://fanatic.co.uk/wp-content/uploads/2019/06/CarmichaelFisher-iPhonex-mockup-DynamicRight2-974x695.png)
![Bringing the Brand to Life](https://fanatic.co.uk/wp-content/uploads/2019/06/CarmichaelFisher-iPhonex-mockup-30StandingRight2-835x962.png)
![](https://fanatic.co.uk/wp-content/uploads/2019/06/CarmichaelFisher-iPhonex-mockup-DynamicRight2-974x695.png)
SEO & Digital Marketing
Growing a Global Brand
With so much hard work going into a wonderfully unique website, we needed to ensure a successful site migration and digital marketing plan. As a large, multinational company operating in a highly competitive market there were a range of considerations before the site could even go live.
From an in depth keyword research plan, which dictated the new content and site architecture, to a comprehensive site audit and redirection map our pre launch work ensured a minimal drop in traffic, followed by an exceptionally quick recovery and then improved growth.
29%
Increase in New Users in 12 months
1.1M
Impressions through Brand Awareness in a month
27%
Improvement in the Bounce Rate