Working with England Rugby Hospitality we produce very high quality direct marketing pieces, aimed at setting the tone for the quality of the hospitality experience. Along with the high end design look, the work has features such foil blocking and magnetic closures, and heavy quality stock to promote the quality and attention to detail that will be experienced within the premium match day hospitality experience.
An animated video is used to great effect here as it is able to use the best assets available, where photography is available but footage of the team is heavily rights managed. The overlaid animation of typography and powerful brand imagery communicates specific messages, and is both eye catching to the new visitor, but helps to keep visitors engaged to extend their website visit during the purchase of hospitality packages. The video can also be used within social media, and has had a great effect as part of paid facebook campaigns.
