Power Electrics – Design

Generating digital performance through systematic design and UX

date

2024 - Ongoing

client

Power Electrics

Bringing the energy!

Power Electrics partner with businesses who require reliable temporary power. Their modern, compliant generators deliver robust solutions for demanding applications in construction, utilities, healthcare, and more. From scheduled shutdowns and planned maintenance to critical emergency response, they bring the energy you need, when you need it.

Power Electrics website shown on a laptop sat on a concrete block
Power Electrics helped customers cut their CO2 emissions by over 55,298 tonnes in 2024.
Power Electrics website shown on a iMac
350 MVA+ Total generator fleet capacity

Bringing energy through professional motion

Power Electrics are trusted by Britain’s major infrastructure projects to bring the energy. We introduced their main USPs through clean, professional and on-brand Rive animations from the minute you land on the website.

They are custom made and include transparency in order to be layered over the main brand video to really tell the brand story from the start.

Take a look at the Power Electrics website

Organic Digital Performance

Since the new website went live, we have seen a noticeable increase in organic traffic and search visibility. Overall digital performance improved, with higher engagement and more users finding the site through unpaid search results.

Increase in engaged sessions

Increase in session key event rate from paid media traffic

Increase engaged sessions from the homepage

large white generator in a field with power pylons

Transforming Google Ads Performance for Industrial Generator Hire

The goals were clear: improve the return on ad spend (ROAS) whilst upskilling their internal marketing team through hands-on consultation and account management.

What started as a six month project evolved into a strategic partnership that transformed the Google Ads account. By implementing robust tracking systems and focusing on lead quality rather than just volume, we moved beyond vanity metrics to understand the true impact of every pound spent.

Power Electrics Paid Media Case Study
An array of different devices displaying website mockups
Power Electrics website shown on an iPad

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