The Searcys brand has long been synonymous with high-quality dining experiences, with their fine restaurants placed in some of London’s most stunning locations. It has a proud, long-established history and brand awareness amongst diners are high.
After Biblioteque, one of Londons top branding agencies refreshed the brand, we were asked to design a new website which not only would hold the new brand identity but would also take the brand to a totally new market; the very space of competitive conference and events booking. While still listing restaurants and allowing diners to book tables, our aim was to steadily build, though digital marketing and powerful SEO, a new stream of inbound enquiries for their spaces as conference and event locations.
Searcys restaurants are all designed to present a unique take on a cohesive design system for the entire hospitality estate. This bring a uniformity while still implementing independent brand elements. Across more than five event venue websites, the design prioritises the user experience and ideal customer journeys for navigating through the site.
