We believe that people buy from people, and it is the personality that draws people in. To create brands that stand out, are memorable, and even become part of a customer’s identity, it is important that the personality of your brand is captured and refined to project a differentiated brand proposition. By defining what a brand stands for through personality traits and values, we create brands that exude personality that appeals to the specific target audience, and ‘pop’ with an impactful first impression and remain memorable to give depth to the customer relationship.
Our brand audit establishes the current situation, the range and scope of your proposition, and how it is currently positioned. We explore the current brand awareness within your customers, and define all the customer personas, and groupings within your audience. We also analyse the strengths of your closest competitors and their websites.
The brand positioning phase uses workshopping to evolve and develop the brand into its own distinct space. We then create and establish the words that will communicate the core brand proposition, developing and defining a memorable personality that will resonate with the target customers. We then refine the brand language iteratively alongside the visual identity. This phase is essential in providing the ability for everyone within an organisation to consistently communicate and live the brand day to day, all behind the uniting brand idea, which they helped to create.
During the brand design phase we will develop multiple routes, present, and work together iteratively to refine the final brand identity.
We develop creative visuals for the logo, colour schemes, fonts, patterns & textures, as well as defining the photography or illustration style.
This together with the brand words are defined into a brand book.
We have a wealth of experience providing excellent outcomes for our clients. Reach out to us today to see how we can help shape your brand strategy.
Branding is the way your business presents its personality, values and visual identity to the world. A strong brand helps you stand out in competitive markets, build trust with your audience and lay the foundation for all your marketing efforts.
Absolutely. Whether you’re re-launching a tired brand, evolving into new markets or simply need a visual update, we’ll assess your current brand and recommend whether a refresh or full re-build is most effective.
Yes. We believe strategy drives design. We’ll work through brand audit, audience research, positioning and messaging, before developing a visual identity that brings your brand to life.
Branding strategy is the long-term plan that defines how your brand should be positioned, communicated and experienced. It covers your purpose, values, personality, audience insights and competitive space, and ensures every visual and verbal element works together to create a distinct and consistent identity. A strong branding strategy guides design decisions, messaging and marketing activity so your business shows up in a way that resonates with the right people.
Yes. Branding, UX and web design are closely connected. Once your brand identity is defined, we can apply it across your website, digital assets, social content and wider marketing activity to ensure consistency and clarity.
Shall we discuss branding?
If you want to create a brand that truly reflects who you are and resonates with the people you want to reach, we’d be delighted to discuss how we can bring it to life.
