Illustration has the power to evoke an instant emotional connection with your audience.

Visual data is processed by your brain 60,000 times faster than text.

Illustration has the ability to communicate a much deeper message than photography, in a shorter time frame than video, and in a more memorable way, especially if your message is conceptual or complicated.

What was your favourite children’s book?

What do you remember about it? Was it the illustrations that made it stand out? Made you remember it? Made you return to it again and again?

Illustration can make things look friendly, scary or timeless. With the use of illustration you can inspire and enrich the imagination. You can show new or different ways of looking and thinking about things and promote free and creative expression.

Illustration is not limited to things that are possible to visualise. It can show new worlds with original stories and characters, it can offer alternative viewpoints and commentary. There are no limits to what illustration can express.