We create content that excites your customers.
We do this by identifying what your users need and creating content that fulfils that need in an engaging way.
This will cement your site as a go-to resource for your audience, ensuring they return again and again.
Content marketing is the creation and distribution of online content designed to encourage your intended audience to complete goals you’ve set out. This content takes the form of whatever will best engage your users, whether that’s blogs, infographics, video or interactive reports.
Successful content always serves a purpose, from building trust in a service to creating excitement about a product launch or setting up your brand as a source of expert thought leadership in your industry.
Primarily, your content should provide value to your audience, who will always be front and centre of our marketing efforts. At Fanatic, we delve deep into your user profiles, finding out what makes your current and would-be customers tick in order to craft content that will attract and hold their attention.
Although SEO is essential for making sure your content is found by users, it shouldn’t be your only consideration. We strike the perfect balance between writing for search engines and creating content that’s engaging, relevant and genuinely useful for your audience.
Our content marketing strategy spans site audits, keyword research, content creation, A/B testing and performance measurement, with each step customised by our team to precisely suit your brand, your audience and your goals.
Our digital marketing team is well-versed in content marketing that delivers visible, exceptional results. We’ll help you to build awareness of your brand, pull relevant traffic into your site and convert users into loyal paying customers.
We’re firm believers in creating not necessarily more content, but smarter content that meets your audience’s needs. We never start writing without knowing exactly what we want to say, and what we want our content to achieve for your business.