As with everything we do, the best UX design starts with research. This involves finding out everything we can about how your current and potential customers behave online. Once we know their likes and dislikes, how they navigate the web and what information they’re looking for, we can create a UX design that matches their requirements perfectly.
Good UX is user-centric. We look at what your competitors do well, and what layouts, features and call to actions improve key user metrics. Information needs to be clear and concise and the journey to the conversion point should be short and sharp. The more visitors you can convert into sales, the more revenue your website returns to the business.
There is no one-size-fits-all approach, which is why good UX also involves regular A/B testing.