External or internal, large format graphics can give your space personality.
75% of consumers told others about a business they saw because of the signage used.
Take care of the big things, and the small things take care of themselves. Information graphics help people to quickly take on essential knowledge. They can entertain and express your personality.
Signage adds an extra dimension to any space. When it’s done right, it can be a very powerful tool for promoting your brand messages. Believe it or not, you can make an ‘Out of Order’ sign work for your business, and you should. But with big signs come big risks, and the trick is knowing how to do it right.
If done well, signage can have an enormously positive impact on your business — it can help to validate and cement your position as confident and quality-oriented; but beware, because signs are big, and a mistake on a sign is a big mistake.
Because your visitor is physically within your environment, their current brand awareness is in most cases already high, placement branding is the opportunity to go much further with a concept than you can with a clear objective and audience.
Customers like to know what you’d like them to do and provide instructions that are easy to understand.
Signage Design is as much about branding and tone, as much as way finding
Clever signage will help people find where they are, and where they are going. As important as this is, as well as a matter of public safety, it’s also an opportunity to communicate with the public and deliver a brand.
It’s easier to welcome someone to do the right thing, than shout at them not to do it wrong, in this project, the mantra of ‘less is more’ is used to encourage good behaviour with dogs and their mess, than the previous signage with multiple layers of ever larger warning threats. Graphic design has the power to set a tone for good social decisions and behaviours, while also delivering a simple required piece of information such as where you need to get to.
Outdoor signage is important, but don’t forget about the power of indoor signage.
Indoor signage can provide direction for the customer; showing them where certain things are located, and the services that your business offers.
Use indoor signage to your advantage, guide your customers to where you want them to be.
Break through the noise, digital signage can increase brand awareness by 47.7%, and boost average purchase amount by nearly 30%.
It can also improve the customer experience and even increase sales and loyalty. Today’s consumer is totally oversaturated with most advertising mediums, but where signage earns an edge is in its relative unfamiliarity. We’re not bored of seeing it, so it has the capacity to genuinely capture and hold our attention. That’s backed up by Nielsen data, showing that 75% of consumers recall seeing a digital billboard in the last month, and 55% were highly engaged.
