Social media marketing is the process of a brand using content to expand its audience and engage new and existing users across a range of social platforms.
With an estimated 45% of the world’s population now using social media, it’s a great opportunity to increase your exposure and attract customers. We implement a mix of paid and organic social media strategies, both of which are crucial to success across different social platforms.
52% of online brand discovery happens in public social feeds. Your brand profiles therefore need to be interesting and informative, setting you up as a trustworthy source in your industry.
Social media is also the perfect space to show your brand’s personality. We’ll work with you to craft a brand voice that’s recognisably you, and that incorporates your business values and expertise. This will help you to build a supportive online community of users where you can answer their questions, have conversations and gain insight into how you can improve your product or service.
Before posting anything, we always identify what you want to achieve with your social media strategy, so that we can choose the right platforms and create the right content. Whether your goal is to boost brand awareness, drive traffic to your site or establish yourselves as thought leaders, we can prepare a plan that will help you to achieve social media success.
Working with our in-house design team we will create share-worthy social media campaigns that will heighten your visibility online, attracting the attention of new audiences and generating relevant sales leads. We’ll gather data from each platform to measure how your content is performing and continue to optimise and test to ensure ongoing improvements to your results.
Paid social is a highly effective method of finding potential customers, with 27% of internet users claiming to discover new products through paid social ads. Our digital team is highly experienced in planning and budgeting for ad campaigns and can help you to segment your audience into specific groups to target, ensuring you get the most for your money.
No matter your paid budget, we can help you to cut through the noise of social media with creative and informative content that will help you gain valuable insights into your audience and the wider market.