A focus on User Experience will make your site effortless to use, almost as if it was showing your customer how to use it.
The very nature of website design is explaining what the visitor should do next - never needing to look too far for what they want
Our web design is focussed around creating an original aesthetic and strong brand communication. User Experience Design (UX) is about the way your site works, the way it feels to use, and how it feeds back to your visitor.
Good user experience is found in the detail, the subtle roll over telling the visitor they can click this, or a little movement to let them know something can be moved, the site will feel responsive – as if it is guiding the visitor. A site that feels responsive and clickable will naturally encourage a longer journey, helping to get a visitor to the point that they become a customer.
A user’s experience benefits from consistency within the design. We establish a hierarchy of primary, secondary and tertiary messaging. The first choice outcome for a given visitor on a certain page, will be the boldest and most eye catching, and will be the same style across the site. The secondary will sit back as an option 2 for people not matched to the primary call to action, and tertiary actions available to continue the journey for visitors not ready to convert into customers yet.
Good user experience design brings a more intuitive flow.
User Experience design can be found anywhere. We are constantly interacting with our surroundings, but when we are asking visitors to use complex technology, UX design serves to make it seem simple, almost as if the designer put the button under their mouse, ready to be clicked, at the perfect time.
Visitors to any site are varied, and are looking for specific outcomes from their visit to your website. It is down to us as user experience designers to provide the most intuitive functionality that makes the customers feel at home, and ready to convert.