Web design involves creating the elements of a web application that control how it looks, feels and moves. More than just deciding on images and fonts, a web designer’s job is to determine how a user navigates through a site or app, and how they feel while doing so.
Appearance, structure and functionality are all hugely important tools for boosting audience trust and engagement, and can even have an impact on SEO. Our Design team will take into account your business style and requirements to create a website that captivates your target audience.
A website should look incredible, but a beautiful design is useless if it doesn’t also serve a functional purpose. Your site needs to allow all visitors to find the information relevant to them, and then be presented with an appealing conversion opportunity.
Your customer should feel at home and comfortable moving around, and no matter which type of device they are using, the site should feel smooth and responsive. The user journey should be short and intuitive and the graphics should be clean, allowing for fluid navigation towards an obvious conversion point.
Our in-house designers are always going one step further to find the design elements that will take a website to the next level. They work closely with our front end build team to ensure that with the latest programming functions, we can continually improve site functionality to create a seamless user journey.
At Fanatic, great web design is made possible with the help of all three of our teams: Design, Digital Marketing and Development. From the initial audit to get the first impressions of a brand, to creating bespoke code to make an interface as unique as possible and designing technical elements that will delight and amaze users, our teams push each other to innovate and evolve.