Lime Venue Portfolio is a national network of over 80 venues including Twickenham Stadium, The Oval, HMS Belfast and Beaulieu Motor Museum. Our goal was to analyse existing traffic and strategise to improve rankings & conversion rate. After a successful first year of delivering SEO, we are now also supporting Lime Venue Portfolio with PPC services and some additional social media community building.
Across multiple campaigns our design work lets the audience know that Lime is not just your ordinary venue finding service.
Infographics, visual graphics, animation, video, blog posts… you name it, we create it.
We’ve worked closely with Lime to identify their target audience groups and have created content tailored to the questions they are looking for answers to and how they prefer to consume this content?
One size doesn’t fit all. We create campaigns that respond to how each audience learns best, whether it’s visual, aural or verbally.
Our main KPIs were increasing overall search visibility (indexability & rankings), brand awareness through PPC and increasing micro & macro conversions total by generating more organic traffic through the full range of SEO techniques supported by content marketing, data analysis and CRO.
Increase in search visibility
Increase in impressions on the display network
Increase in goal conversions
